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COVER 12/2019

Distributution

48

Aworde Winner

13

Circulation

800K

Pages

32

YOU ARE YOU

Knowing who you are, retaining a sense of self, and believing in your vision is key to a successful and authentic creative career

“You don’t have time to be anybody else but yourself,” visual artist Shantell Martin declared to the 16,000 attendees.

When speaking on the topic of how to find your own personal creative style, Martin said, “I extracted it myself–your unique fingerprint, identity, and style is already within you.“

Martin tapped into finding exactly what that style was while working as a “visual jockey” in Tokyo, where, when live music played, she created real-time art.

5 Brands Proving That Pop-Up Stores Pay Off

Pop-up stores—once the domain of online brands making the leap to brick-and-mortar, or fashion labels trying their hand at experiential marketing—have evolved to become a major driver of growth and brand equity.

Indeed, pop-up stores allow established retailers to grow while keeping their costs in check. With as many as 6,000 stores closing in America this year, by some estimates, brands are under pressure to rethink their physical footprints and the experiences they deliver.

Pop-ups started off as a trend for smaller, even emerging brands, since these shops offer a way to test new tactics at a temporary location without committing to a long-term lease. However, today major retailers, such as Nordstrom and Amazon. are increasingly using longer term pop-ups to test the viability of stores in different locations.

That said, pop-ups deliver value beyond cost savings. They also help brands attract new customers, experiment with store layouts and experiences, and get closer to their audiences. Below, we focus on how five brands are using pop-ups to set themselves apart and grow.

Advertising

Marketing&Creative Digest Magazine will send its media kit upon request to qualified companies that wish to advertise to the point-of-purchase display, trade show exhibit and sales promotion markets. To request a media kit, please send e-mail, including your mailing address information to info@marketingcreativedigist.com

Marketing&Creative Digest Magazine is presently working on our 2019 November/December Issue, which will feature “Supermarket Displays,” “Stock Display Update,” “Creative Spotlight – Wire & Metal Displays,” “Creative Spotlight – High Tech P.O.P. Advertising” and “Modular Exhibits Update.” We will send our media kit upon request to qualified companies that wish to advertise to the point-of-purchase display, trade show exhibit and sales promotion markets in this important issue.

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